An in-your-face ad campaign aimed at ending Georgia's childhood obesity epidemic is hitting some nerves. Some of the controversial ads are almost hard to watch, and people are reacting strongly.
The messages have been condemned by the Obesity Action Coalition, which wrote a strongly worded statement
decrying the campaign for ideas that “greatly promote the negative stigma, weight bias and bullying often associated with obesity and childhood obesity.”
“While we agree with the Georgia Children’s Health Alliance that a need for increased awareness centered on childhood obesity is great, we absolutely condemn the imagery, content and focus of the campaign,” the group said in a statement.
On the Facebook page
for the "Strong4Life" campaign some have called the advertisements insensitive. Preston S. wrote:
Let's start a campaign that singles out ALL people unemployed. Because everyone that is unemployed is lazy and its their fault. It has nothing to do with factors outside of their control. Just like being overweight and obese has nothing to do with heredity or socio economic status. Let's have real pictures of unemployed people with ‘I am worthless’ or ‘I am just a lazy piece of crap’. Sounds like it would work.
The tough-love approach has its fans too. Teowai R. wrote:
I think this is a great campaign. Its aimed at parents. They have to face the reality that what they feed their kids is affecting more than just their appetite.
Do you think the ads cross the line? Or do you think too many people really are "sugarcoating" the problem? Have you struggled, or watched a child you love struggle, with being overweight?