Hrmm in addition to those thoughts (Post #9), I like tackling the obesity epidemic from the perspective of promoting awareness, a healthy lifestyle, and feeling good overall.
I think focusing on the aesthetic angle for children is shallow, confusing, and exploiting preexisting image insecurities. I don't like the idea of increasing hyper-awareness of physical appearance in kids. It's already a problem now and the results can be disastrous. Anorexia and bulimia anyone? The focus should be on health, knowledge, and self-confidence which can come from learning a valuable life skill and creating something for yourself --not how chubby you look in a turtleneck.