Its pretty obvious to me that by virtue of being born with particular physical constitutions and genetic inheritance alone an individuals freedom from determinism is already severely compromised or curtailed even from before their birth, I'd say that from that point how they fare when their internal evolved drives meet with either satisfaction, frustration or deprivation their susceptibility to social suggestion is quickly hardwired.
From that point on their success will depend on how well they can discover best fit between their individual traits and social expectations, before they know it one way or another their character is much like the social character made requisit by culture, economy or community (whatever way they define it). That's not to say that choices can be made, sure they can, but sometimes that choice will be about how you feel about not actually having a choice, can you adapt or adjust or cope.
The keeping up with the Jones bit is haggard and simplistic, we live in supposedly post-materialist times since the ninties, the marketing and sales researchers and academics have paid those trends and developments close attention and revealed that while individuals are more sophisticated at the level of the subconscious, conditioned self they function much the same, however much they believe they dont, so while you could be choosing not to get jealous of your neighbours car you may very well still get jealous of their wife, children or some other frame, field or grid reference. Mankind has always coveted, it likely always will, never before has it been positively encouraged or been of vital importance though.