Who won the Cola wars and are they still going on? I've seen books online saying that Pepsi won, written in the eighties, I've seen later DVDs saying that Coke won definitively.
I've seen some funny books about Coke and Pepsi attacking each other Pepsi using Coke's historical record including art prints of SA stormtroopers drinking Coke and Coke releasing stories about Pepsi being the most popular drink with US repeat offender prisoners but all like third party and deniable.
I think Coke's got a near perfect monopoly in NI and probably the UK, Pepsi is actually distributed by C&C here which are a big softdrink firm but who generally supply cheapy fizzy crap as stores own or yellow pack budget alternatives to labelled goods. This could just be the company outsourcing supply I dont know.
I'm interested in this because I think these two could easily move into monopolising water supply now that water has been effectively commodified in the parts of the world were public water supply was good enough for people not to see the point initially. Although there are some quasi public or publically subsidised French firms in the EU who are rushing to control water supplies in the developing world to off set any US monopoly.