To me, pride is embodied by the wounded dog who is too conceded to limp... in fear that he might be ostracized or stricken by a predator.
In other words, pride can be individualistic or affiliated; but either way it deludes us and others. Pride makes conjectures to avoid the unfortunate or mask the grotesque. It dwells in the subconscious of the man who purchases a mammoth pick-up truck to compensate for his small parts, the family who waves a flag outside their window despite their dysfunctionality, or even the brunette who dyes her hair blonde to lure the boys. Why do we evoke pride for circumstances that are out of our influence? Skin color, nationality, football teams... Do these provide a support structure via pride? Does one confide in the delusion of the self or the multitudes through this mechanism? If so, we breed a boastful contempt that inevitably ejaculates the phrase, "I'm better than you"... unless you take pride in all things - in which case - is their even a purpose? Must we all chime in one accord?