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  1. #1
    Senior Member Survive & Stay Free's Avatar
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    Default Advertising and Marketing

    Does anyone else think that advertising and marketing have moved further and further away from a straight forward provision of information to shoppers towards all sorts of infotainment and attempts to "hook" people through associations or other tricks? Is it a good or bad thing?

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    Glowy Goopy Goodness The_Liquid_Laser's Avatar
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    Marketers are sometimes given the unfortunate task of trying to sell things that people want to buy. Then they are complimented if they are actually successful at doing so. "That guy could sell ice to Eskimos." The real problem though is that the company's leaders want to sell things that people do not want to buy. The marketer is just a guy who wants to keep his job, but he looks bad because he's the one who has to sell. If the company would be satisfied selling heaters to Eskimos, or maybe ice to people in the tropics, then the marketers wouldn't look so bad.
    My wife and I made a game to teach kids about nutrition. Please try our game and vote for us to win. (Voting period: July 14 - August 14)
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    *hmmms* theadoor's Avatar
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    A good ad campaign makes bad product fail faster.
    By Bill Bernbach

    Totally agree. I don't think it's bad. I think creative advertising makes our life more interesting and good products more successful. Good that advertising had progressed a lot. I think it's one of the most exciting way of the arts. You socialize, you sell, you see the results in the statistics, but you still do arts. That's amazing!
    Oh yeah?

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    Senior Member Survive & Stay Free's Avatar
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    That's an interesting aside, I read a Post Secret years ago from someone who said when they saw a good campaign they were sorry for the artist who'd sold out. I appreciate there's two sides to that point itself though.

    What I'm talking about maybe is the extent to which sales and marketing has appropriated and adapted a lot of psychological findings, definitely typology and identity but also subliminal messges, behaviourism, conditioning findings.

    In some ways I think companies are willing to turn us into addicts or tap addictive tendencies, there's loads of salts and sugars added to foods that arent necessarily needed, they can preserve some food stuffs but they can also make it more appealing to people experiencing cravings. I think the same thing happens on a psychological level with marketing and ads.

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    *hmmms* theadoor's Avatar
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    I completely agree with you. Though I can also see what you mean with the bad point, but I still find it nice. The salt and sugar gives the taste, I love tasty food and I love great ads! It's all about the tastefulness. That's what it makes interesting for me. It's like an art of dramatizing. There are so many interesting topics in it. And it's amazing how creative people can be... And yes, when I'm going to study in a university, advertising or/and marketing will definitely be one of my TOP options because it fascinates me so much

    Well it may sound that I'm really overexcited, but it's just based on my experience- I've had a praxis in a pretty big ad agency and so far it's the only place I've been and I could imagine myself working (except parliament, lol ). The people are amazing there, finally I saw plenty of freaks like me in one place .
    Oh yeah?

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    Senior Member tinkerbell's Avatar
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    of course they have... marketing and advertising is selling, providing product information doens't sell

    Telling you that you will have a less than perfect life without a product or service causes you to feel emotionally cheated without the product or service... so you buy...

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    Has advertising ever been merely straightforward provision of information? Its purpose has always been to entice people to buy products and services.

    My main problem with advertising and marketing is that it encourages people to spend more than they can afford. It usually caters to the lowest common denominator, and their tactics are often tacky.

    In a way, it is sort of like selling out for an artist. Imagine if Leonardo Da Vinci used his talent for Pepsi ads rather than paint the Mona Lisa. What a waste that would have been.

    The goal of advertising is to make money, not to inspire people.

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    Babylon Candle Venom's Avatar
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    Marketing/advertising is one of the most disturbing things to me. every-time i listen to it, it makes me feel like someone is trying to "pull one over on me". Like I just want to go run out and tell people why _____ ad is full of shit and trying to manipulate you!!!

    I think marketing/advertising is one of the most banal, unauthentic, preachy, horrible things to ever have money wasted on!

    the absolute WORST is when companies do image campaigns! IBM, GE etc... they're trying to make up for decades of immoral decision making with some flowery, pretentious campaign adds that dont even advertise some tangible service/product?!!

    NO GE and IBM: I DONT GIVE A FUCK ABOUT HOW WARM AND FUZZY IM SUPPOSED TO FEEL ABOUT YOUR MONEY GRUBBING BRAND NAME!!!

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    Glowy Goopy Goodness The_Liquid_Laser's Avatar
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    Quote Originally Posted by firstjudge View Post
    Has advertising ever been merely straightforward provision of information? Its purpose has always been to entice people to buy products and services.
    It's always interesting to me what types of things get actively advertised and what types of things do not. For example I've never seen a commercial for fresh produce. On the other hand they used to advertise the yellow pages even back before there were cell phones. If the phone company had no real competition then what were they really trying to market?
    My wife and I made a game to teach kids about nutrition. Please try our game and vote for us to win. (Voting period: July 14 - August 14)
    http://www.revoltingvegetables.com

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