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  1. #1
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    Default Ben & Jerry’s Renames Legendary Flavor to Celebrate Freedom to Marry

    BURLINGTON, Vt.--(BUSINESS WIRE)--Ben & Jerry’s, known for its euphoric ice cream flavors and dedication to social justice, celebrates the beginning of the freedom to marry for gay and lesbian couples in Vermont with the symbolic renaming of its well-known ice cream flavor “Chubby Hubby” to “Hubby Hubby.” In partnership with Freedom to Marry, Ben & Jerry’s aims to raise awareness of the importance of marriage equality and, to show its support, will serve “Hubby Hubby” sundaes in Vermont Scoop Shops throughout the month of September.

    Ben & Jerry’s has a long history of commitment to social justice, including gay rights. Its partnership with Freedom to Marry, a national leader in the movement for marriage equality, aims to raise awareness of the importance of marriage equality and to encourage other states to follow the blazing trails of Vermont, Massachusetts, Connecticut, Iowa, and Maine. Freedom to Marry promotes the national conversation about why marriage equality matters and brings together partner organizations into a larger whole – a shared civil rights campaign.

    “At the core of Ben & Jerry’s values, we believe that social justice can and should be something that every human being is entitled to,” said Walt Freese, Chief Executive Officer of Ben & Jerry’s. “From the very beginning of our 30 year history, we have supported equal rights for all people. The legalization of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction and something worth celebrating with peace, love and plenty of ice cream.”

    To kick off the celebration, Ben & Jerry’s and Freedom to Marry will be publicly supporting the first marriages of gay and lesbian couples in Vermont and raising awareness for marriage equality and how to take action by driving consumers to freedomtomarry.org. By logging onto the site, people can show their support, sign a Marriage Resolution Petition, have conversations about why marriage matters and learn more about how they can support the cause.

    “It’s not polite to talk with your mouth full, but the most important thing that all us ice cream lovers can do to support the freedom to marry is speak with the people we know about why marriage matters and the need to end marriage discrimination in every state”,” said Evan Wolfson, executive director of Freedom to Marry. “Thanks to Ben & Jerry’s, starting those needed conversations has never been sweeter – and thanks to Freedom to Marry, we all now have a great excuse to eat more ice cream.”

    For more information on why marriage equality matters and to take action in your state, please log on to freedtomarry.org. To find your local Ben & Jerry’s Scoop Shop or learn more about Ben & Jerry’s social mission, log onto www.Facebook.com/benjerry. Also, don’t forget to visit us on Ben & Jerry's Homemade Ice Cream.

    Ben & Jerry’s Renames Legendary Flavor to Celebrate Freedom to Marry

  2. #2
    triple nerd score poppy's Avatar
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    Lol I wish they would have come up with a better pro gay marriage name for it. I guess Hubby-hubby works. It's delicious either way.
    "There's no need to be embarrassed about it, Mr. Spock. It happens to the birds and the bees!"

  3. #3
    Patron Saint Of Smileys Gloriana's Avatar
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    Chunky Gay Monkey Who Should Be Accepted For Who He Is?

    No, too long...
    "Nobody in life gets exactly what they thought they were going to get, but if you work really hard, and you're kind, amazing things will happen. I'm telling you...amazing things will happen" --Conan O'Brien

  4. #4
    Nickle Iron Silicone Charmed Justice's Avatar
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    Very cool.

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    New York Super Fudge Hunk?
    Everybody have fun tonight. Everybody Wang Chung tonight.

    Johari
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  6. #6
    Just a statistic rhinosaur's Avatar
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    Rainbow Sherbet

  7. #7
    Protocol Droid Athenian200's Avatar
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    I don't get it? Hubby Hubby just sounds like a woman who's having trouble finding her husband. "Hubby? Hubby! Where are you?!" Well, I suppose it might work if it ends with the wife finding her husband cheating on her with a guy, then she divorces him, and he ends up marrying the other guy. But that seems like an awfully big leap for people to make when contemplating an Ice Cream flavor name.

    I like the idea behind it, but it seems the name itself is kind of... well, not the best they could have come up with. Oh, well, it's still the same Ice Cream, and the same message.

  8. #8
    Senior Member swordpath's Avatar
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    'Half Baked but Fully Homo'

  9. #9
    Senior Member Feops's Avatar
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    Neat.

    Quote Originally Posted by Athenian200 View Post
    I don't get it?
    Two husbands. Together.

  10. #10
    Glowy Goopy Goodness The_Liquid_Laser's Avatar
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    My guess is that this flavor will now be used in a lot of foreplay among gay couples. That's just my hunch anyway. It's a pretty brilliant marketing scheme if you ask me.
    My wife and I made a game to teach kids about nutrition. Please try our game and vote for us to win. (Voting period: July 14 - August 14)
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