I mean, the last eight years = no vision. All reactive at best, and what vision existed was dogmatic, inflexible, single-purposed and had little to do with the daily American interests at home. There's a reason that Obama can command the crowds he does.
I thought the infomercial, whether it was simply revealing the honest vision of the candidate in a way that inspires people, or simply as a piece of effective media marketing, was pretty brilliant. And he had the money -- strategically, you might as use it.