This is why the season of Advent exists.
I disagree with the Jehovah Witness viewpoint that all holidays are evil, though that's their right to do as they wish...but i disagree because Jewish holidays, seasons, feasts and fasts exist, they're physical reminders of our connection as humans to God and the spiritual realm.
But yes I think Advent should be observed before Christmas just like Lent is observed before Easter, to avoid over-focus on consumer aspects, emotional exhaustion, spiritual emptiness and binges that result from the secular consumer pre-Christmas season. The twelve days of Christmas are actually from Christmas day until the first week of January.
I think giving and charitable acts should be encouraged instead of shopping and competitive light displays, and I have personally observed Christmas Eve for a lot of my adult life by going to candle light services. In my childhood I was in Christmas pageants and we had a family gathering on every Christmas eve, plus you know me and my sisters read from the Bible and we had a nativity, and I think that sort of thing is common among Southern conservative protestants, and I think it's fine, but as an adult I gravitated to Catholicism and chose Lutheranism, because I think priests should marry and all Christians should be welcome at the communion table, that telling people taking communion without confession is mortal sin is really cruel. ..but what attracted me about Catholics and therfore Lutherans is the observation of Advent and Lent (as well as the level of education encouraged among members of the church being much higher and the solemnity and aesthetic that actually stems from Jewish temples, and isn't as pagan as evangelicals try to say it is, Glory to God in the Highest can include creative talents, beauty and tbh, I think when churches were more glorious that it kept development in general to a certain standard, unlike the cheap ugly industrial buildings that surround us in strip malls, suburbs and yes some protestant churches ).
Sorry if that's a longer and more convuluted answer than you wanted, but yes we should celebrate Christmas just not the shopping mall version.