Why does this matter? It matters because in order to have any kind of theory on the effects of meditation, we have to know what the meditation actually is. Folding paper does not result in a meditative state for me on its own. Because it just doesn't - it's not my fault.
So what do you do when somebody asks "how do I meditate?" (and plenty of people ask this!) and you tell them "fold some paper"
Then they come back to you and say "folding paper didn't give me the result I was looking for..." what tfhen is your answer?
Furthermore, if we take meditation to be so loosely defined as this, then nearly everyone does something that is like meditation. So from this perspective, the answer to the OP is "It already is a norm."