Our actual self, plus a brand, gives us our ideal self.
So brands serve the purpose of mediating between our real self and our ideal self.
So brands diss our real self and valorise our ideal self.
So brands poison us at our very core, and impose from the outside a phoney ideal self.
It's true, and we all know it, that beauty comes from within. And we know that the imposition of beauty from the outside is an imposture.