What matter to us are things about our own size and speed. So the things that matter to us are called intuitive.
Things that are too big for us to see directly like the universe, or too small for us to see directly like the atom, don't matter to us and are called counter-intuitive.
For instance we know that intuitively the sun goes round the earth, but we know counter-intuitively that the earth goes round the sun.
But what is interesting is that spoken societies are intuitive, while literate societies are counter-intuitive. That is because to speak is intuitive, while learning to read and write is counter-intuitive.
But almost all of us are compelled to go to school by law. So literacy is onerous. It takes twenty years of study to master. And it is too much for many so they revert to the spoken culture of astrology and MBTI.
So astrology and MBTI are a failure to learn to think counter-intuitively.
Fortunately with the advent of the telephone, the television and the internet we are entering the intuitive global village. And astrology and MBTI are both intuitive and so are popular.
But both astrology and MBTI are simply illiterate.
Well, that was a nice personal stream-of-consciousness logic chain. That is, I'm guessing that you find logic or obviousness in how the sentences progress; I don't. Carry on!