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Thread: The VALS Survey

  1. #1
    Senior Member Jaguar's Avatar
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    Default The VALS Survey

    I could have sworn we did this test before, but I couldn't find it on a title search.

    Go here:
    http://www.strategicbusinessinsights...resurvey.shtml


    The primary VALS type represents your dominant approach to life.
    The secondary classification represents a particular emphasis you give to your dominant approach.

    Primary= Innovator
    Secondary= Achiever

    Innovators

    Innovators are successful, sophisticated, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services.


    Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality. Innovators are among the established and emerging leaders in business and government, yet they continue to seek challenges. Their lives are characterized by variety. Their possessions and recreation reflect a cultivated taste for the finer things in life.



  2. #2
    hypersane Hive's Avatar
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    Your primary VALS™ type is Innovator, and your secondary type is Experiencer.

    Innovators are successful, sophisticated, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services.

    Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality. Innovators are among the established and emerging leaders in business and government, yet they continue to seek challenges. Their lives are characterized by variety. Their possessions and recreation reflect a cultivated taste for the finer things in life.

    Experiencers are motivated by self-expression. Young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities.

    Experiencers are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis that they place on looking good and having "cool" stuff.

    -

    Questions regarding enjoying working with your hands, being fasionable, craving excitement/new experiences and having narrow interests appeared multiple times, sometimes even three times or more. Weird. But nice test.

  3. #3
    Ginkgo
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    Quote Originally Posted by Jaguar View Post
    I could have sworn we did this test before, but I couldn't find it on a title search.

    Go here:
    http://www.strategicbusinessinsights...resurvey.shtml


    The primary VALS type represents your dominant approach to life.
    The secondary classification represents a particular emphasis you give to your dominant approach.

    Primary= Innovator
    Secondary= Achiever

    Innovators

    Innovators are successful, sophisticated, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services.


    Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality. Innovators are among the established and emerging leaders in business and government, yet they continue to seek challenges. Their lives are characterized by variety. Their possessions and recreation reflect a cultivated taste for the finer things in life.


    You must have said the world was made in 6 days...

  4. #4
    Senior Member Jaguar's Avatar
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    Quote Originally Posted by Ginkgo View Post
    You must have said the world was made in 6 days...

    One.

  5. #5
    Ginkgo
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    Primary: Innovators

    Innovators are successful, sophisticated, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services.
    The VALS Framework

    Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality. Innovators are among the established and emerging leaders in business and government, yet they continue to seek challenges. Their lives are characterized by variety. Their possessions and recreation reflect a cultivated taste for the finer things in life.

    ------

    Secondary: Experiencers

    Experiencers are motivated by self-expression. Young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities.
    The VALS Framework

    Experiencers are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis that they place on looking good and having "cool" stuff.

  6. #6
    Ginkgo
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    Quote Originally Posted by Jaguar View Post
    One.

    Were "days" relevant?

  7. #7
    Tier 1 Member LunaLuminosity's Avatar
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    Experiencer/Innovator

    Your primary VALS™ type is Experiencer, and your secondary type is Innovator.

    The primary VALS type represents your dominant approach to life. The secondary classification represents a particular emphasis you give to your dominant approach.

    Primary: Experiencers

    Experiencers are motivated by self-expression. Young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities.

    Experiencers are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis that they place on looking good and having "cool" stuff.

    Secondary: Innovators

    Innovators are successful, sophisticated, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services.

    Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality. Innovators are among the established and emerging leaders in business and government, yet they continue to seek challenges. Their lives are characterized by variety. Their possessions and recreation reflect a cultivated taste for the finer things in life.

  8. #8
    not to be trusted miss fortune's Avatar
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    same results as Jag... I'm kind of surprised that I didn't get experiencer somehow

    and somehow the questions made me feel utterly unfashionable
    “Oh, we're always alright. You remember that. We happen to other people.” -Terry Pratchett

  9. #9
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    That test described me as more or less the opposite of myself.

  10. #10
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    Um okay.

    Strivers

    Strivers are trendy and fun loving. Because they are motivated by achievement, Strivers are concerned about the opinions and approval of others. Money defines success for Strivers, who don't have enough of it to meet their desires. They favor stylish products that emulate the purchases of people with greater material wealth. Many Strivers see themselves as having a job rather than a career, and a lack of skills and focus often prevents them from moving ahead.

    Strivers are active consumers because shopping is both a social activity and an opportunity to demonstrate to peers their ability to buy. As consumers, they are as impulsive as their financial circumstance will allow.

    Believers

    Like Thinkers, Believers are motivated by ideals. They are conservative, conventional people with concrete beliefs based on traditional, established codes: family, religion, community, and the nation. Many Believers express moral codes that have deep roots and literal interpretation. They follow established routines, organized in large part around home, family, community, and social or religious organizations to which they belong.

    As consumers, Believers are predictable; they choose familiar products and established brands. They favor U.S. products and are generally loyal customers.

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