The VALS Survey

[Critical Hit]

Your primary VALSâ„¢ type is Experiencer, and your secondary type is Innovator.

 

[OrangeAppled]

Your primary VALSâ„¢ type is Innovator, and your secondary type is Achiever.

The primary VALS type represents your dominant approach to life. The secondary classification represents a particular emphasis you give to your dominant approach.


Innovators

Innovators are successful, sophisticated, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services.
The VALS Framework

Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality. Innovators are among the established and emerging leaders in business and government, yet they continue to seek challenges. Their lives are characterized by variety. Their possessions and recreation reflect a cultivated taste for the finer things in life.


Achievers

Motivated by the desire for achievement, Achievers have goal-oriented lifestyles and a deep commitment to career and family. Their social lives reflect this focus and are structured around family, their place of worship, and work. Achievers live conventional lives, are politically conservative, and respect authority and the status quo. They value consensus, predictability, and stability over risk, intimacy, and self-discovery.
The VALS Framework

With many wants and needs, Achievers are active in the consumer marketplace. Image is important to Achievers; they favor established, prestige products and services that demonstrate success to their peers. Because of their busy lives, they are often interested in a variety of time-saving devices.

 

[Santosha]

Experiencer/innovator

 

[Southern Kross]

Innovator/Achiever

Your primary VALSâ„¢ type is Innovator, and your secondary type is Achiever.

The primary VALS type represents your dominant approach to life. The secondary classification represents a particular emphasis you give to your dominant approach.

 

[skylights]

along with everyone and their mom:

Your primary VALSâ„¢ type is Innovator, and your secondary type is Experiencer.

 

[ThatGirl]

My result was Striver/Achiever. Didn't really sound like me. I think my result was skewed by working in the beauty industry.

 

[Vasilisa]

Your primary VALSâ„¢ type is Innovator, and your secondary type is Achiever. The primary VALS type represents your dominant approach to life. The secondary classification represents a particular emphasis you give to your dominant approach.

Innovators are successful, sophisticated, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services. Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality. Innovators are among the established and emerging leaders in business and government, yet they continue to seek challenges. Their lives are characterized by variety. Their possessions and recreation reflect a cultivated taste for the finer things in life.

Motivated by the desire for achievement, Achievers have goal-oriented lifestyles and a deep commitment to career and family. Their social lives reflect this focus and are structured around family, their place of worship, and work. Achievers live conventional lives, are politically conservative, and respect authority and the status quo. They value consensus, predictability, and stability over risk, intimacy, and self-discovery. With many wants and needs, Achievers are active in the consumer marketplace. Image is important to Achievers; they favor established, prestige products and services that demonstrate success to their peers. Because of their busy lives, they are often interested in a variety of time-saving devices.

 

[Morpeko]

Primary Type: Strivers
Secondary Type: Achievers

As a consumer group, Strivers have low resources and an Achievement motivation.

Members of this group typically:
Have revolving employment; high temporary unemployment
Use video and video games as a form of fantasy
Are fun loving
Are imitative
Rely heavily on public transportation
Are the center of low-status street culture
Desire to better their lives but have difficulty in realizing their desire
Wear their wealth.
Source: Nationally representative samples of more than 50,000 US adults age 18 and older

As a consumer group, Achievers have high resources and an Achievement motivation.

Members of this group typically:
Have a "me first, my family first" attitude
Believe money is the source of authority
Are committed to family and job
Are fully scheduled
Are goal oriented
Are hardworking
Are moderate
Act as anchors of the status quo
Are peer conscious
Are private
Are professional
Value technology that provides a productivity boost.

 

[Maou]

Your VALSâ„¢ Type

Primary Type: Strivers
Members of this group typically:
Have revolving employment; high temporary unemployment
Use video and video games as a form of fantasy
Are fun loving
Are imitative
Rely heavily on public transportation
Are the center of low-status street culture
Desire to better their lives but have difficulty in realizing their desire
Wear their wealth.

Secondary Type: Makers
Members of this group typically:
Are distrustful of government
Have a strong interest in all things automotive
Have strong outdoor interests (hunting and fishing)
Believe in sharp gender roles
Want to protect what they perceive to be theirs
See themselves as straightforward; appear to others as anti-intellectual
Want to own land.


Your primary VALS type means that you are most like the Strivers consumer group. Your secondary type—the group you are next most like—is Makers.

Your primary VALS type represents your dominant approach to life. The secondary type represents a particular emphasis on the dominant approach.

TFW GANGSTA

This is extremly inaccurate.

 

[Luminous]

Primary Type: Innovators
Secondary Type: Achievers