I'm about to launch a marketing campaign based on growth hacking techniques to keep costs low - and it requires a lot of creativity. I still need a lot of data and the collection of this data is going hand-in-hand with my marketing scheme.
I have the beta version of the beta version of my website up. I am struggling with one of a few concepts, the most imminently important one being:
Do I design my own personality test for collecting data?
Do I use pre-designed tests and hope that people send me their results for some kind of incentive? Such as using the site free of charge (not that it is that expensive in the first place).
The other issue comes with webdesign and testing algorithms, but I'll cross that bridge when I get there.
Keep in mind that I will be ultimately designing my own proprietary test after I collect more data (based on a few different personality tests). This part of the plan is all about collecting data. Lots of data.
(No, this is not a dating website.)
Target group: 18-34
Over 60% female