In the theory "diffusion of innovations" social change analyst Rogers delineates "adopter categories" -- types of people who are more or less likely to adopt and implement an innovation. In the situation I'm working with, the innovation is an ideology. (for more on this theory see Diffusion of innovations - Wikipedia, the free encyclopedia)
The theory is somewhat controversial (note classist undertones, as an example) but putting controversy aside, I'm curious as to what others here think of the typology of each category. For instance, what MBTI (and/or Enneagram) types, if any, seem to fit the general description of the categories? It's quite possible that a typological analysis is impossible here, given such variation among types, but I'm curious to hear your thoughts. Thanks.
Note: As an example of ideology, I'm using vegetarianism. I don't care to discuss the ideology itself, just how the typologies of categories may or may not apply.
Rogers defines an adopter category as a classification of individuals within a social system on the basis of innovativeness. In the book Diffusion of Innovations, Rogers suggests a total of five categories of adopters in order to standardize the usage of adopter categories in diffusion research. It should be noted that the adoption of an innovation follows an S curve when plotted over a length of time. The categories of adopters are: innovators, early adopters, early majority, late majority, and laggards (Rogers 1962, p. 150)
Innovators are the first individuals to adopt an innovation. Innovators are willing to take risks, youngest in age, have the highest social class, have great financial lucidity, very social and have closest contact to scientific sources and interaction with other innovators.
This is second fastest category of individuals who adopt an innovation. These individuals have the highest degree of opinion leadership among the other adopter categories. Early adopters are typically younger in age, have a higher social status, have more financial lucidity, advanced education, and are more socially forward than late adopters (Rogers 1962, p. 185).
Individuals in this category adopt an innovation after a varying degree of time. This time of adoption is significantly longer than the innovators and early adopters. Early Majority tend to be slower in the adoption process, have above average social status, contact with early adopters, and show some opinion leadership
Individuals in this category will adopt an innovation after the average member of the society. These individuals approach an innovation with a high degree of skepticism and after the majority of society has adopted the innovation. Late Majority are typically skeptical about an innovation, have below average social status, very little financial lucidity, in contact with others in late majority and early majority, very little opinion leadership.
Individuals in this category are the last to adopt an innovation. Unlike some of the previous categories, individuals in this category show little to no opinion leadership. These individuals typically have an aversion to change-agents and tend to be advanced in age. Laggards typically tend to be focused on “traditions”, have lowest social status, lowest financial fluidity, oldest of all other adopters, in contact with only family and close friends, very little to no opinion leadership.