don't breathe when you take a shot of vodka and you'll taste it A LOT less from my experience with shot taking contests
** this does not apply to "vodkas" like McCormicks
for me it's more of the first time I got drunk I drank vodka and by the end of the night i was drinking it straight and started throwing up in my sleep. I think if it wasn't my first time that I would have no issues with vodka.
I've tried Ketel One and I thought it was pretty good. Of course, it was being served in a little shoe that was made of ice so the presentation was neato. Svedka is also good. I had that given to me for free by two Swedish women in bikinis, and that beats an ice shoe.
Smirnoff. But I like vodka in general, except for Absolut. I find that type of aromatic vodka hard to tolerate. I tend to like it as clear and similar to pure alcohol as it can be. Either straight or as a mixer.