The Sephora brand tends to be the least-expensive in the store. I think the quality is a little better than drugstore, but less-than-premium. It's still good stuff. Smashbox primers basically never go on sale. That would be nice! Although sometimes Sephora runs 10-20% off everything, if you sign up for their website e-mails, but this is only a couple of times a year, that I have caught. I am not a member of the Smashbox website, however, and maybe they run specials sometimes.