I hate the whole commercial aspect of "breast cancer awareness".
We're definitely all aware that breast cancer exists, 1 in 3 women develops a growth in her breast, 1 in 8 metastasizes. Check your breast on the first of every month, etc.
Its useful information, but its common knowledge now. Take all that money spent on pink frying pans and teeshirts and use it to find a cure! There are also other, less detectable diseases/cancer forms out there that we need to start worrying about as well.