Marci keynoted at one of the type conferences and got us into trios where we had to "sell products" to each other. No warning--she'd announce the topic and you had to start your sales pitch right away. Mine was selling orthodontia work for centipedes. Another had something to do with elephants. The whole room had a blast. Her preferences are ISTP. If you EVER have a chance to hear her, jump on it. Her site is CreativityLand :: content :: main
Common definition from Webster's - Creativity is marked by the ability or power to create?to bring into existence, to invest with a new form, to produce through imaginative skill, to make or bring into existence something new.
Carl Rodgers (psychologist an writer) -- The emergence of a novel, relational product, growing out of the uniqueness of the individual.
Henry Miller ( writer) -- The occurrence of a composition which is both new and valuable.
John Haefele (CEO and entrepreneur) -- The ability to make new combinations of social worth.
Newell, Simon, & Shaw (team of logic theorists) -- A special class of problem solving characterized by novelty.
H. H. Fox (scientist) -- Any thinking process in which original patterns are formed and expressed.
Rollo May (writer, philosopher) - Creativity is the process of bringing something new into being...
Roger von Oech - Creative thinking involves imagining familiar things in a new light, digging below the surface to find previously undetected patterns, and finding connections among unrelated phenomena.
Carnevale, Gainer, Meltzer - ... the ability to use different modes of thought to generate new and dynamic ideas and solutions
Yes, when 'creative' can be applied to something as filthy as selling then it has lost all meaning. The whole essence of selling is overcoming somebody else's honest assessment with your own patter for something that exists already, 'creative' only in the sense of a new Nigerian scam. I now realise that 'sell' is the most obscene word in the English language.