Second time lucky. My last attempt got merged into the McCain vs. Obama political thread because it actually did become a general discussion about McCain vs. Obama.
This thread is related specifically to the psychology of choice for president. If it is general opinion / discussion about McCain or Obama please refer to this existing thread:
Here is the theory behind this experiement:
People create their own realities. The conscious mind represents only about 5% of total cognition. The other 95% is where the real decision making goes on. People experience the world through models. A typical Democrat's model would be different from a typical Republican's model. The models are at least in part comprised of metaphor, stories, imagery and evaluated with emotion.
There was fascinating research done surrounding the phenomenon whereby amputees experience phantom pain in their amputated limbs. In one study, the subject was an amputee with a missing hand. This amputee had a persistent feeling that his fingernails in the amputated hand were digging into the palm of his hand and causing excruciating pain. The researcher rigged up a kind of mirror box which the amputee put his other good hand into to give the appearance that his amputated hand was intact--the pain disappeared. The pain returned when he removed his hand from the mirror box. This shows the disconnect between what goes on in the subconscious mind and what goes on in the conscious mind.
Decisions are made on a relative basis in the subconscious mind and our conscious mind applies "logic" to the emotional decision to arrive at a rationalization. Rationalizations are not rational at all because we have no way of knowing exactly how our subconscious minds arrived at the answer it did.
We can get some clues by looking for the underlying metaphors, and we can do this by looking at metal imagery.
This then is the topic of this post.
What we want here is mental imagery. What do pictures do you see in your mind's eye?