This is pretty fucking funny:
"There have been many theories put forward as to why men don't like soap operas. Abercrombie (1996:51) argues that the soap world is a woman's world; dominated by the domestic scene, the emotions and feelings of strong female characters with a strong sympathy for these feelings and problems. Men, it seems , are excluded from watching these programmes by their very nature. Livingstone noted that the history of soaps has meant that it is traditionally a woman's genre. The format of the genre is that of a serial; an ongoing plot with no forseeable conclusion. This, she states is not appealing to men who prefer the dramatic tension and conclusion of action dramas. We shall see if this is proven in the data which we obtained..."