Just yesterday, I was talking to my sister about my being misperceived as an a-hole at times, and she was saying how this occurs because some/most people aren't used to experiencing people who exhibit my kind of "brutal honesty".
My family members and my best friend can be annoyed by it at times, but at least they know I am always being sincere and telling them the truth of how I happen to see/perceive things.
*Dishonest people are almost always insidiously either a.) hiding something, or b.) trying to sell you something.
Quite naturally, they are *not* to be trusted.