Do people think just because a decision is made quickly it's a bad decision?
I make what could be called "snap decisions" and I'm not right all the time but my success rate is pretty good. I don't think it's impossible to go into a situation and size what's going on fairly quickly and arrive at an accurate conclusion.
BBC NEWS | Health | Snap decisions sometimes the best
Why Snap Decisions Work
Gigerenzer cites this investment case study in his new book, Gut Feelings: The Intelligence of the Unconscious, to bolster his central point: that intuition often trumps more considered reason. The author is director of the Center for Adaptive Behavior & Cognition at the renowned Max Planck Institute for Human Development in Berlin. If his thesis sounds a lot like that of the 2005 best-seller Blink: The Power of Thinking Without Thinking, by Malcolm Gladwell, it's because Gladwell drew heavily on Gigerenzer's research. But the scientist goes a step further by explaining just why our gut instincts are so often right. Gigerenzer is not nearly as clever a writer as Gladwell, a star at The New Yorker, but the new book does serve as a useful and clearly written tutorial on decisions and how to make them.
Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (e.g., fight or flight). Too much data, however, throws a monkey wrench into the process. The more variables we consider, the harder it is to make the "right" decision--as anyone who has faced an aisle full of shampoos knows.