Mav, it's funny you mention both of those. I chose my first car, which I drove for 22 years, by test driving a Subaru and no other car. It had great handling and "felt" right. I didn't do research on cars ahead of time.
We chose our house in a very similar way - it just felt right and seemed to fit us. Over the years we've found many reasons why it was a good choice - quiet neighborhood, wonderful neighbors, great schools nearby, shops and libraries in walking distance, etc. But we didn't research any of that.