However the educated learn that cognitive dissonance is part of the Socratic Dialog and leads to discovery.
It's interesting that the uneducated want to feel good and not discover anything new. So they just keep on repeating the same old affirmations over and over again.
And so naturally to make a profit, consumer culture caters to the uneducated. And for the same reason popular culture also caters to the uneducated.
Marketeers make us feel good, they boost our self esteem, not to educate us, but to sell their product.