I mean, it seems like most people have a devotion to their version of it, and value this whole thing about being "honest," regardless of whether anyone is interested in what they have to say. Generally speaking, I find people who overtly value "truth" to be pointlessly tactless and crude. They can also be rather thick, unable to discern subtlety, and unwilling to present themselves in a positive light in order to help them succeed.
It can be rather frustrating to have to put up with a bunch of blunt, self-assured "truth-tellers" who don't have the least bit of respect for my willingness to accommodate others, and think I'm worthless because I don't go around trying to inflict my views on everyone I meet.
What I have to question, though, is whether "truth" is really as desirable as people make it out to be. I mean, in some cases, couldn't it be detrimental to our well-being, comfort, ability to function day-to-day, or relationships with other people? It seems to me that people today often put truth ahead of people's humanity, and believe that the truth speaks for itself, and justifies itself, unable to consider the idea that truth isn't warranted in every context of human affairs.