He fucking designed it to make a few bucks and entirely for selfish motives. He wants legions of friends for his own benefit and doesn't seem to care about their benefit, just keeps them "happy" enough to serve his purpose.
:steam: Yeah, this book pisses me.
But the up side: It motivates me to counter assault this bullshit with my idea [forming an army of peace soldiers dedicated to the my cause: Making everyone happy]. As martial as that sounds, it's really not. it would be um...hmm...venusian.
Find people who care about saving the world and generally making sure people are happy. Well create a few places that offer people a cheap place to meet people, have fun, social support, and generally improve on happiness. It would be free, but then it'd be harder to create more of these places designed to make people happy, not to mention the more money earned the more beneficial things can be funded [like homeless shelters set on getting someone on their feet and not just supplying a place of rest.].