I don't think they think that. I think they think it's the best love story. Most people think his best work is one of Hamlet, "The Scottish Play" (superstition!), or King Lear. Unless you're T.S Eliot, and you think his best work is Coriolanus, for some reason.
Ha, I just posted this at INTPc, but it works here too:
That also reminds me of a great t-shirt sold by The Onion. It says "Your Favorite Band Sucks".
I thought the same exact thing. Seriously, though, people who are scenesters and pick up/put down bands at the drop of a headband are very annoying. I say "I'm eclectic" all the time, with no shame. If you can judge me a douche for doing that, I can judge you a douche for liking crappy music.
Who wants to try a bottle of merc's "Extroversion Olive Oil?"