It was a shock when I hear about it, didnt really sink in until I saw the interviews with Lucas and he said it was his retirement fund, respect that and all but he mustnt be bothered about anyone messing too much with his creation. I know the Beatles got done by their manager when he sold the rights of all their songs to Jackson, although he sold them back to them before he died because of all the law suits and allegations. Still McCartney said he was real glad that Jackson didnt decide to rerecord them himself.
Its another what the hell story, did I hear right that Disney bought Marvel? I knew there was some tie in with the Avengers movie but I thought WTF about that too.
When I heard the news commentary that it was their intent to buy up whatever was already popular and making money I thought two things, well, that's bed time for competition in entertainment and also that its a bit of a pronouncement about independent creativity in entertainment industries in the west, as in there isnt any, originality can bite the dust, if it hasnt already.
IBM and Microsoft pull stunts like this too when I think about it. Apple too.