Sport is children's games played by adults.
The very purpose of adult sport is to infantilise us, so that we will be susceptible to suggestion. And in particular susceptible to the suggestions of advertisers.
And this is why we see almost all sport on television, for television puts us into a light trance where we are susceptible to suggestion.
So the purpose of adult sport on television is to deliver a suggestible and susceptible audience to the advertisers.