Well what are your financial goals for the year?
I just became a Realtor a few months ago (got my license in Jan.), and now am an agent with Prudential Network Realty. As a first year agent, with zero prior experience, I would like to make more than 45k this year.
I would like to begin saving (in addition to regular savings) to eventually be able to cover a 25% down payment on a piece of investment rental property.
My carrot on the end of the stick is to be able to buy an autocross car off the husband of one of the other agents in my office by the end of the year.
How do you plan to get there?
Maximizing my online presence. Most of the agents around here are old ladies that don't know their ass from a hole in the ground when it comes to the web. I've already got my website working, customized it for functionality and to optimize it for search engine returns. I'm going to be starting a blog (something I've wanted to do for a while) and tie that into my site.
At convention there was a second year agent that closed $18 million on properties in California just due to hits and interest in his blog.
I've been taking a multifaceted marketing approach to all my open houses. I canvas the neighborhood, with flyers, then go to a move up neighborhood and canvas there.
I email Ecards with the open house announcement to my entire contact list, with a link to a complete virtual photo tour of the home featuring photos from a professional photographer.
I also tie this marketing into social networking platforms such as Facebook and Linkedin.
Given the nature of the real estate market at the moment, I've decided to focus on representing buyers.
Additionally, I've been trying to help out really productive agents. If I hold enough of their listings open, and demonstrate an ability to lock down buyers. They will begin to depend on my open houses, and refer more clients, properties my way. They benefit off my relatively free schedule, and ability to hold open houses, and spend time with buyers, and I benefit off their huge networks of personal contacts.
How are you planning to grow your business this year?
I'm trying grow my business relationship with successful agents. Focusing on open houses. Growing my online presence. Providing the best customer service I possibly can.
Are you developing your personal business brand?
First and foremost, I'm trying to demonstrate to my Broker that I'm a closer. If you're not bringing $ in, you're dead. Once I've got a proven track record of transactions, more people will be likely to send leads my way.
To get there, I'm trying to be the most full service agent around. With my last customers, I went through the purchase and sale and all relevant addenda (of which there were many) line by line, explaining all the legalese, and made sure to get the lending agent in on a conference call to help explain each line item of closing costs.
This took three and a half hours. But I did it with a smile on my face and a spring in my step. I didn't get out of that office until 9pm, but I guarantee you one thing, those clients will never go with another agent as long as they live in Florida. And any one they know who needs to buy or sell a home they will send my way.
Their folks are moving to FL, and they already promised to send that business my way.
That's the way I'm branding my self, I'll do literally everything I can for you (schedule permitting).
If you've been trying any new business approaches in 2012 so far, how have they worked for you?
I decided to pursue real estate this year and so far everything is coming up roses. I've already got one house under contract with my first buyers, who I picked up at the second open house I did.
And yesterday, I locked down an appointment to sign the representation agreement with a young navy couple at another open house I was doing.
Do you feel like your career or business are running you instead of the other way around?
If so, planning and bouncing ideas off other folks (like in this thread) is a great way of getting your self where you want to be.