You're right. You shouldn't care.
It's just a label, like any other.
I compare it to a filing system. There's one filing cabinet I maintain at work for building services and maintenance (it's a real estate company) and when other companies send in information about their businesses, I get to file the papers away by the category. The other day I got a new flyer about a janitorial service company that also offered window cleaning and pressure washing. Now, there's a folder for janitorial services, and a folder for pressure washing & window services. I was torn between which to put it in. In the end I opted for the Janitorial folder, because that's what the company was, a janitorial company. I decided that the fact that they offered pressure washing services didn't make them a pressure washing company.
Moral of that incredibly boring story: So you offer more than your type regularly does...that doesn't mean you aren't your type. Some people just can't see past the pressure washing.
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