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Originally Posted by runvardh
Would this be because people with money where you live don't have to work out in the sun as often if at all?
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In India I think it's more to do with the Indian caste system. Aryans are supposed to be the 'fair' race and the upper caste (they're believed to have come from somewhere in Europe, Greece or something like that, and Europenan blood is so cool! - that's what the general thought is, I think.) I don't think this has been influenced by Hitler. It's been a matter of Indian pride for thousands of years. Most Indian gods are also depicted as fair and beautiful. So if a girl is exceptionally pretty you'll hear people say she looks just like a goddess. And it's mostly just the fact that fair skin is seen as more healthy for some reason.