[Uberfuhrer]

Well, first of all, I personally like product placement. It makes the movie seem more realistic. The product placement in The Island made the film more gritty and believable.

I had this idea of a far-future space movie that would have intergalactic or interplanetary McDonald's restaurants. It provides a more believable and also satirical setting for the future -- I mean, after all, when mankind starts colonizing alien planets, I'm sure the corporations would expand their products to those planets, too.

Another example of clever product placement is the futuristic McDonald's in The Fifth Element.

Ptgatsby, the fact that a movie is fun is enough reason to like it, I would think. After all, aren't movies for enjoyment?

So what if the movie is mainstream and makes more money? People who like independent films (many of which are just dreadful and you ultimately know why they're not big films) are the people who fancy themselves as "cultured," who are basically stuck-up snobs who need to feel superior.