I was playing all the time (seriously, I mean like 30 hours a week) until like March. It was because I was so depressed, and the game has an (1) easy reward structure and (2) socializing without having to go out and (3) persona customization where I could be whomever I wanted and be accepted.
Once I changed my living arrangements and started extroverting a lot more (and having opportunities to do that), my playtime dwindled quickly to 10 hour a week, then down to nothing.
Now I force myself to login every 10 days or so, for an hour or two, just to stay in touch with people.
But yes, remember that the game is designed to be addictive, especially to the novice crowd.
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